Founded in 2007 by Jessica Rosenkrantz and Jesse Louis-Rosenberg, Nervous System approaches product-design in a unique way. Using “generative design methods” the team creates organically architectural designs and forms, which they translate into wearable products.
I find their methodology really interesting. They say it best, “Instead of designing a specific form, we craft a system whose result is a myriad of distinct creations. These systems are interactive, responding both to changes in specific variables and to physical inputs. There is no definitive, final product, instead the many designs created allow for mass customization.” By using this type of design, the company and customers are not limited to one designer’s concepts. Consumers can create their own pieces using Nervous Systems software, which can then be made into a wearable. By utilizing rapid prototyping and inexpensive materials, Nervous System is able to provide affordable, eco-friendly products that can be customized at no additional cost.
Read more about this company and their designs at Design Milk, which featured Nervous System a while back.